Michelle Wubbels's profile

Reader Revenue at Google News Initiative

I own and lead high-profile UX projects in the core product team of the Reader Revenue Manager (RRM). RRM, a B2B monetization tool, provides publisher solutions to deepen audience engagement and convert subscribers or contributors worldwide.
I am deeply involved in the end-to-end product design cycle, from early conceptual design and testing to launch. This involves close collaboration with multiple PMs, researchers, UX writers, and the entire engineering team across New York and the an Francisco Bay Area.
In 2023, RRM's global active publishers grew 4X.
Reader Revenue at Google News Initiative
Published:

Reader Revenue at Google News Initiative

Published: